I just wanted to give a shout-out to Verses in Lloydminster Alberta. They are KILLING IT on Facebook. In today’s social world it is important to build relationships with your customers, and since most of them are on Facebook, that is one of the best ways to do that.
Here are three things Verses is doing right on Facebook for their business and for their customer.
#1: They are posting Video reviews routinely (and having fun doing it too!)
Mark Zuckerberg has said that video is a high priority for Facebook. That means when you post a video Facebook’s mysterious “algorithm” will push that post into more people’s newsfeeds than if you just share a regular post.
Video’s are a great way to “be you” in front of your customers. Try posting videos and trying having fun because fun equals engagement which equals free advertising, just like in the video above.
#2: They are being personal, vulnerable and engaging
Verses don’t just promote content, they share their lives at the store like in the picture above where Bonnie is downing a coffee for “National Coffee Day” (good use of the hashtag # too!).
You’re customer will feel a stronger bond and commitment to your store if you allow yourself to be personal, vulnerable and engaging.
#3: The are posting consistently
As the axiom goes, “if you’re not consistent, you’re non-existent.” If you don’t post on a regular basis, people will forget about you. When you suddenly do show up in people’s newsfeeds, you’ll be interrupting their day and are far more likely to get unfollowed.
But if you’re a regular visitor to their newsfeed, they’ll expect to see your post and are more likely to stay engaged.
I don’t know about you, but I learn best by following the examples of people who are doing things right. Verses is doing social media right. And it’s really easy. All you need is a Facebook account and a phone with a camera. Take pictures or videos, upload them with a comment and wham, you’re done. 2 minutes.
So go follow Verses and borrow some of their ideas for your own Facebook Page. I’m sure they won’t mind.