Christian Bookstore Media Kit

Follow This Christian Bookstore On Facebook

I just wanted to give a shout-out to Verses in Lloydminster Alberta. They are KILLING IT on Facebook. In today’s social world it is important to build relationships with your customers, and since most of them are on Facebook, that is one of the best ways to do that.

Here are three things Verses is doing right on Facebook for their business and for their customer.

#1: They are posting Video reviews routinely (and having fun doing it too!)

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Mark Zuckerberg has said that video is a high priority for Facebook. That means when you post a video Facebook’s mysterious “algorithm” will push that post into more people’s newsfeeds than if you just share a regular post.

Video’s are a great way to “be you” in front of your customers. Try posting videos and trying having fun because fun equals engagement which equals free advertising, just like in the video above.

#2: They are being personal, vulnerable and engaging

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Verses don’t just promote content, they share their lives at the store like in the picture above where Bonnie is downing a coffee for “National Coffee Day” (good use of the hashtag # too!).

You’re customer will feel a stronger bond and commitment to your store if you allow yourself to be personal, vulnerable and engaging.

#3: The are posting consistently

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As the axiom goes, “if you’re not consistent, you’re non-existent.” If you don’t post on a regular basis, people will forget about you. When you suddenly do show up in people’s newsfeeds, you’ll be interrupting their day and are far more likely to get unfollowed.

But if you’re a regular visitor to their newsfeed, they’ll expect to see your post and are more likely to stay engaged.

I don’t know about you, but I learn best by following the examples of people who are doing things right. Verses is doing social media right. And it’s really easy. All you need is a Facebook account and a phone with a camera. Take pictures or videos, upload them with a comment and wham, you’re done. 2 minutes.

So go follow Verses and borrow some of their ideas for your own Facebook Page. I’m sure they won’t mind.

 

ESV Publishers Reverse Their Decision

In a recent article I addressed Crossway’s decision to make the ESV translation of the Bible fixed and unchanging, highlighting the fact that 1. such a move suggests that the translation is perfect and 2. it will become unreadable to future generations.

Well it appears since having written that article that the publishers of the ESV have reversed their decision.

As it was reported in Christianity Today online:

“We have become convinced that this decision was a mistake,” stated Crossway president and CEO Lane Dennis in an announcement released today. “We apologize for this and for any concern this has caused for readers of the ESV, and we want to explain what we now believe to be the way forward. Our desire, above all, is to do what is right before the Lord.”

It takes a lot of guts and humility to make such a public reversal, but I’m glad they did.

Now if we could only get KJV publishers to reverse their decision of relying on the Textus Receptus, that would make the job of selling Bibles so much easier. 🙂

The ESV Has Just Made My Job As A Bible Seller More Difficult

One of the banes of being a Bible seller is the challenge of having to contend with the implications of Bible translations like the KJV that claim to have “arrived.” And to that end, I’m afraid our job as Bible sellers is about to get more difficult going forward because Crossway publishing has announced that the ESV will from this day forward, forever be unchanged.

Here’s how they put it:

Beginning in the summer of 2016, the text of the ESV Bible will remain unchanged in all future editions printed and published by Crossway—in much the same way that the King James Version (KJV) has remained unchanged ever since the final KJV text was established almost 250 years ago (in 1769).

There are a whole slew of problems with this, and frankly I’m a little baffled that reasonable people in authority at Crossway would support such a ridiculous idea.

I’m particularly concerned about two problems this is going to cause: Read more

Why This? Why Now?

I’ve created this website as a digital resource for small Christian retail stores for the purpose of giving them a competitive edge in the digital space.

When I opened my Christian bookstore in 2015 I heard the groans of people across the country as they patted me on the back (metaphorically, and sometimes physically): Oh, Derek. Why would you do such a thing in 2015. How can you compete with Amazon.

My answer was three fold. Read more

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